let’s give them something to talk about. from your vanities to makeup chairs around the world you made it the viral phenomenon it is today. our Essential Bronzer Compact is now officially an Allure Best of Beauty 2026 Award winner. find your shade in Bois, Lumen, Roma and Ombra at farahomidi.com
farahomidi.com
Sep 17, 2026Instagram
blonzed, beamed, backstage. Fara chats through the making of the ECKHAUS LATTA SS27 beauty look- from barely touched skin to weathered cheeks and a halo of icy illumination. watch the full look come together and find your runway ready essentials at farahomidi.com
farahomidi.com
Sep 16, 2026Instagram
come with me. NYFW through stylist @imaanok's FH lens. a week of backseat touch-ups, meets US Open, meets confetti everywhere. follow along in stories for the full edit and discover Imaan’s essentials at farahomidi.com
farahomidi.com
Sep 15, 2026Instagram
backstage pass. ECKHAUS LATTA SS27 for Fara Homidi beauty. designers: @eckhaus_latta @zoelatta @mikeeckhaus stylist: @thistlebrown casting: @midlandagency makeup: @farahomidi using @farahomidibeauty hair: @dylanchalves
farahomidi.com
Sep 13, 2026Instagram
ECKHAUS LATTA SS27 for Fara Homidi beauty. the look was blonzed and beamed. soft-focus barely touched skin using the Essential Face Compact, weathered skin using the Essential Blonzer Compacts across the lower part of the cheeks, and a special mix of illuminating powder in pink ice and green ice to give an almost beaming, undulating hallow. one custom translucent glitter T-shirt by Fara. designers: @_zoelatta_ @mikeeckhaus stylist: @thistlebrown casting: @midlandagency makeup: @farahomidi using @farahomidibeauty hair: @dylanchavles
farahomidi.com
Sep 12, 2026Instagram
front row. your FH seat is reserved. follow along for this seasons backstage moments with Fara, fashion week takeovers, and a first look this seasons trends. keep your eyes on this space.
farahomidi.com
Sep 10, 2026Instagram
lashes clocked. lacquered from first swipe to last call. @paiigekoko puts Pool Slick Lash Lacquer to the test. 10 hours of being out and about with no fall out, transfer or smudging, and a bump up in between for more drama into the evening. choose your shade in Absolu or Cabana at farahomidi.com and Sephora.
farahomidi.com
Sep 9, 2026Instagram
object permanence. a custom mascara vessel crafted in 100% lacquered metal and designed to leave a lasting impression, even after the final coat. once cleaned and emptied, Pool Slick Lash Lacquer is entirely recyclable. created for now, considered for after. Pool Slick Lash Lacquer available in Absolu and Cabana at farahomidi.com and Sephora.
farahomidi.com
Sep 8, 2026Instagram
reflections. Pool Slicked, skin glowing, lip combo on lock. basking in the glow of a summer well spent. build your dream makeup wardrobe with complimentary expedited shipping this holiday weekend, ending 9.7.26 at farahomidi.com photo: @zoeghertner muse: @palomija creative direction & identity: @carinafreystefaniebarth stylist: @alex_jordan_harrington hair: @tamaramcnaughton makeup: @farahomidi using @farahomidibeauty nails: @nailglam set design: @spencervroomanstudio production: @ctdinc casting: @midlandagency
farahomidi.com
Sep 6, 2026Instagram
last licks. blue skies have always given me the feeling of endless possibilities. should we hop in a car and drive somewhere with no destination? music playing, condensation on your glass, barely-there clothing and long, hazy, sun-filled days. time- it’s the most valuable commodity. time to think, time to unwind, really see the things around you and allow funny thoughts to travel through your mind. maybe one of them will become something? these are the days… drink every drop! xx Fara your last chance to shop with complimentary expedited shipping this holiday weekend, ending 9.7.26 at farahomidi.com
farahomidi.com
Sep 4, 2026Instagram
driver's seat. full control of your lash density. a mascara that not only builds and lengthens in real time, but helps stimulate follicles, increasing fullness over time. all roads lead to Pool Slick Lash Lacquer. find it at farahomidi.com and Sephora. video: @zoeghertner model: @taylorgraced creative direction & identity: @carinafreystefaniebarth stylist: @alex_jordan_harrington hair: @tamaramcnaughton makeup: @farahomidi using @farahomidibeauty nails: @nailglam set design: @spencervroomanstudio production: @ctdinc casting: @midlandagency
farahomidi.com
Sep 2, 2026Instagram
in the curve. designed to hug the lash line for precise lift, separation and complete control of your desired finish. the Precision Curved Wand slicks, lifts and coats every single lash from root to tip. shop the Pool Slick Lash Lacquer now at farahomidi.com and Sephora.
farahomidi.com
Sep 1, 2026Instagram
more than mascara. lift, volume, tint, condition and lacquer in one. @koni.manis takes a closer look at Pool Slick Lash Lacquer, its formula, its finish and everything in between. discover Absolu and Cabana at farahomidi.com
farahomidi.com
Aug 31, 2026Instagram
introducing Pool Slick Lash Lacquer. a lustrous mascara with intense, long-wearing, smudge-proof pigment that coats each lash for buildable volume and definition. the conditioning formula gradually tints, strengthens and nourishes over time for a supple, hydrated feel. a precision curved wand lifts and separates, giving ultimate control of the finish, from a light water-sheened lash to a bold, lacquered effect. all of the benefits of a tubing mascra, without the tubing. available in two shades, Absolu and Cabana, now at farahomidi.com and Sephora. photo: @hollygibson_
farahomidi.com
Aug 28, 2026Instagram
revving. the best ride of your life. tomorrow. launching 8.28.26 at 9 a.m. ET at farahomidi.com photo: @zoeghertner model: @taylorgraced creative direction & identity: @carinafreystefaniebarth stylist: @alex_jordan_harrington hair: @tamaramcnaughton makeup: @farahomidi using @farahomidibeauty nails: @nailglam set design: @spencervroomanstudio production: @ctdinc casting: @midlandagency
farahomidi.com
Aug 27, 2026Instagram
two for two. two shades. two days. launching 8.28.26 at 9 a.m. ET at farahomidi.com photo: @zoeghertner creative direction & identity: @carinafreystefaniebarth set design: @spencervroomanstudio production: @ctdinc
farahomidi.com
Aug 26, 2026Instagram
wet. lifted and water sheened. three days. I was a young girl in the 80’s, and we had a pool in our apartment complex where I spent my childhood swimming with my siblings. there were always these teen beauties and women who wore the coolest bikinis, brushed their long hair with Mason Pearson-esque brushes while laying out and applying Banana Boat tanning oil. I wanted to be just like them when I grew up! every time they dipped into the pool and came out with their slicked-back wet hair, I always noticed that, in that moment, their eyelashes were starry-eyed and glistening, and darker from being wet. since then, I have always been enamored by that lash look! xx Fara launching 8.28.26 at 9 a.m. ET at farahomidi.com photo: @zoeghertner muse: @palomija creative direction & identity: @carinafreystefaniebarth stylist: @alex_jordan_harrington hair: @tamaramcnaughton makeup: @farahomidi using @farahomidibeauty nails: @nailglam set design: @spencervroomanstudio production: @ctdinc casting: @midlandagency
farahomidi.com
Aug 25, 2026Instagram
in gear. the satisfying shift between one and two. yours 8.28.26. waitlist now at farahomidi.com photo: @zoeghertner model: @taylorgraced creative direction & identity: @carinafreystefaniebarth stylist: @alex_jordan_harrington hair: @tamaramcnaughton makeup: @farahomidi using @farahomidibeauty nails: @nailglam set design: @spencervroomanstudio production: @ctdinc casting: @midlandagency
farahomidi.com
Aug 24, 2026Instagram
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